Shared: Understanding digital content and services ecosystems: The role of content and services in boosting Internet adoption

Understanding digital content and services ecosystems: The role of content and services in boosting Internet adoption: The government, local content providers, telecom operators, and global platform providers can play an important role in jump-starting digital content ecosystems by investing in relevant, local content to help build a user base large enough to reach the critical mass point. More and better local content from new companies will help to bring millions of unconnected people online and further engage those already connected.